MMIS-654
- CE2 Electronic Commerce on the Internet (3 credits) - CRN#35131
Winter 2012 - February 27, 2012 - April 22, 2011, Online
Accelerated Term - Eight Weeks - B
| |
|
|
Name: |
Dr. Yair Levy Associate Professor of
Information Systems |
|
Address: |
Nova Southeastern University School of Computer and Information Sciences
The DeSantis Building, room 4058 3301 College Avenue Ft. Lauderdale, FL 33314 |
|
E-mail: |
levyy@nova.edu (please send all correspondence via e-mail) |
|
Phone: |
954-262-2006 (for faster respond, send me
e-mail...) |
|
Fax: |
954-262-3915 |
|
Prof.'s Web Site: |
http://scis.nova.edu/~levyy/ |
|
Class Web Site: |
In BlackBoard via https://sharklink.nova.edu/
or via: https://sharklearn.nova.edu/ |
|
Office Hours: |
By appointment only via e-mail. |
|
|
|
Send me all correspondence to levyy@nova.edu. When sending me e-mail, please make sure to:
- Send me e-mail from your NSU e-mail address ONLY --
this is GSCIS policy! (Also note that e-mails sent from
non-NSU e-mail address maybe detected as spam and will not be
received or answered!)
- Type "MMIS-654" in the subject line.
- Type your full name in the message.
- Type your BlackBoard username in the message.
- Type your NSU e-mail address in the message.
- When sending issues about group work, please clearly indicate the group
letter you're in.
E-mails will be usually answered
within 24 hours on weekdays and within 48 hours on weekends or
official holidays, although in most cases, I will answer you even before. If I'm
out of town and have posted a note to the site about it, you will get an automated respond and I will answer it when I get
back or have access to the Internet from that location.
The combination of the computer and the Internet has created an incredible market-space. This course examines the foundation, operation, and implications of the Internet economy. Students will participate in an Internet shopping experience, analyze a company that focuses on e-commerce, and learn about all the ingredients needed to engage in electronic commerce. Topics include Internet technologies, online market mechanisms, interactive customers, e-commerce Infrastructure, building an e-commerce website, online security and payment systems, e-commerce marketing concepts, e-commerce marketing communications, ethical, social, and political issues in e-commerce, online retailing and services, online content and media, social networks, auctions, and portals, as well as business-to-business (B2B) e-commerce: supply chain management and collaborative commerce.
E-commerce is an extremely exciting field. By all means, to get the most out of this course, strive to have fun, both when participating in class and when working on assignments. I think and hope that you will enjoy it.
|
|
|
Laudon, K. & Traver, C. G. (2011). E-Commerce 2011
(7th ed). Prentice
Hall.
ISBN#: 9780136091196 |
 |
|
|
|
Upon successful completion of this course, the student will have a good understanding of electronic commerce concepts including:
- Information dissemination via Internet technologies
- Marketing concepts related to the Internet including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B)
- Display the skills required to market individuals and organizations on the WWW
- Analyze strengths and weakness of Internet commerce and compare those areas to traditional commerce mechanisms
- Assess the commercial potential of Internet related businesses
- Display an understanding of opportunities and leading edge practices in electronic publishing, electronic shopping, electronic distribution, and knowledge creation
- Discuss the problems surrounding electronic commerce including security, privacy, new business processes and adoption issues, intellectual property protection, disclaimers of liability, and trans-border commerce
MINIMUM PRIOR COMPETENCIES: |
Students entering this course should be familiar with:
1. Using a computer and office document applications
2. Using Internet and the Web
|
INSTRUCTION
METHODS AND TOOLS: |
This course will utilize BlackBoard as the delivery tool.
Assignments, WSJ summaries, and class discussions will take place in the
BlackBoard site assigned to this course.
There will be two major
assignment, three minor assignments, and 10 mandatory (out of 12)
discussion topics in this course (aside from the six quizzes). Assignment No. 1 will be a report of Internet purchasing experience and information security related to that purchasing experiance. Assignment No. 2 will help students select an industry and propose a development plan for e-commerce site, while
the three minor assignments include summaries of technology related
articles from the Wall Street Journal (WSJ) to allow students to get
used to managerial articles. There will also be 10 required to
postings (out of the 12 topics corresponding to the 12 chapters) for
discussion via the e-discussion tool. Additional information on each
assignment is provided under the assignment guidelines in the
"Course Content" section of the course's BlackBoard site
or within the appropriate area. The guidelines for the discussion topics will be provided directly in the e-Discussions area related to that topic.
|
WALL STREET
JOURNAL (WSJ) SUMMARIES: |
During three weeks out of the term each student (or each group of two students) will submit the WSJ summaries. The assignment will include:
- Find a major article on decision support systems, information systems, or related subject
from the Wall Street Journal (Only!) in the past 5
years
- Write a 4-5 sentence summary about the article (In your own words!!!).
- Make sure to include title page that includes: Assignment Name/Topic and Number,
Class Name and Number, Professor's name, Student Name, Due date,
article title, author(s) of the article, date, page/section
appeared (i.e. B7).
- Make sure to provide the APA reference of the
article summarized. See "APA Reference Notation for WSJ
Summaries" page under course content for specifications.
- Certificate of Authorship (Individual or group)
- You will need to upload the summaries as MS Word document to
the BlackBoard e-Drop-box.
- Please name the files you upload to BlackBoard e-Dropbox in the following way: LastName_WSJ_No.docx (for groups use GroupX_WSJ_No.docx format).
- So for example for John Doe submitting WSJ#1 the filename
should be: "Doe_WSJ_1.docx"
- Summaries are due by midnight on Sunday of the due week.
- Upload the summaries to the BlackBoard e-Dropbox.
There will be six (6) quizzes throughout the semester. Quizzes will be
based on the textbook reading of the corresponding chapters. See "Course Outline
& Calendar" for additional information. The quizzes will be done via
BlackBoard and
will be available for students seven (7) days (Monday to Sunday). No makeup will be allowed on quizzes. However, only
the top five (5) quizzes will be counted towards the final grade.
|
|
|
|
|
● |
Student introduction/bio
post |
2% |
|
● |
Quizzes - Top 5 out of 6 quizzes |
10% |
|
● |
Discussion Topics (via
e-discussion 10 out of 12 @ 3pt max each) |
30% |
|
● |
Internet Purchsing & Security Report (Assignment No. 1) |
15% |
|
● |
E-Commerce Project Report (Assignment No. 2) |
30% |
|
● |
Wall Street Journal Assignments (3
summaries) |
10% |
|
● |
Class Participation (class discussions,
use of course website, discussions forum, chat attendance, etc.) |
3% |
|
|
|
100% |
|
Grading Scale:
|
[93-100] |
=A |
|
[83-86) |
=B |
|
[73-76) |
=C |
|
[90-92) |
=A- |
|
[80-82) |
=B- |
|
[70-72) |
=C- |
|
[87-89) |
=B+ |
|
[77-79) |
=C+ |
|
Below 70 |
=F |
|
|
|
|
|
|
|
|
|
- Mutual respect and courtesy.
- Professional quality in the organization, completeness, neatness, and
timeliness of any material submitted will be expected.
- Late assignments will not be accepted! However, the professor
realizes that exceptional situations (such as justified emergencies or medical
situations) do occur. In such cases, please inform your professor via e-mail
to obtain special permission for late submission, prior to the deadline.
- A student may not do additional work or repeat an examination to raise a
final grade.
- All papers and assignments should include a certificate of authorship
signed by the student.
- The professor is not obligated to communicate with students via e-mail
or telephone about the course or assignments after final grades have been
submitted. However, official Challenge of Course Grade and Student
Grievance Procedure, as outlined in the graduate catalog, will be
processed.
- Students should be aware that any submitted work for this course may be
subjected to detection of breach of copyright.
Although some sections above are parts of this course's
syllabus, this is not the course syllabus.
The purpose of this page is to allow students and prospective students to gain
understanding on the nature of this course and the professor. The course
syllabus will be provided via WebCT and will be available for all students who
register for this course.
Looking forward "seeing" you in my class!
|