Full Citation:
UMI/ProQuest
PUBLICATION NUMBER:
  AAT 3126765

TITLE:   A study of learners' perceived value and satisfaction for implied effectiveness of online learning systems

AUTHOR:   Levy, Yair

DEGREE:   PhD

SCHOOL:   FLORIDA INTERNATIONAL UNIVERSITY

DATE:   2003

PAGES:   330

COMMITTEE CHAIR:   Prof. Zanakis, S. H.

SOURCE:   DAI-A 65/03, p. 1014

COMMITTEE MEMBERS:   Dean Joyce J. Elam, Dr. Kenneth E. Murphy,
Dr. Leonard Bliss, and Dr. Michael Dompus

SUBJECT:   BUSINESS ADMINISTRATION, GENERAL (0310); INFORMATION SCIENCE (0723); EDUCATION, TECHNOLOGY (0710)

DIGITAL FORMATS:   (15.80Mb image-only PDF - NSU Patrons ONLY!)

APA Citation:   Levy, Y. (2003). A study of learners' perceived value and satisfaction for implied effectiveness of online learning systems. Dissertation Abstracts International, 65(03), 1014A. (UMI No. AAT 3126765). Retrieved [Date], from Digital Dissertations database.
     
 Abstract:
       Online learning systems (OLS) have become center stage for corporations and educational institutions as a competitive tool in the knowledge economy. The satisfaction construct has received extensive coverage in information systems literature as an indicator of effectiveness but has been criticized for lack of validity; yet, the value construct has been largely ignored, although it has a long history in psychology, sociology, and behavioral science. The purpose of this dissertation is to investigate value and satisfaction constructs in the context of OLS, and their relationship for learners' implied effectiveness of OLS.
     First, a qualitative phase was employed to gather OLS values from learners' focus groups, followed by a pilot phase to refine a proposed instrument, and a main phase to validate the survey. Responses were received from 75 students in four focus groups, 141 in the pilot, and 207 the main survey. Extensive data cleaning and exploratory factor analysis were done to identify factors of learners' perceived value and satisfaction of OLS. Then, Value-Satisfaction grids and the Learners' Value Index of Satisfaction (LeVIS) were developed as benchmarking tools of OLS. Moreover, Multicriteria Decision Analysis (MCDA) techniques were employed to impute value from satisfaction scores in order to reduce survey response time.
     The results provided four satisfaction and four value factors with high reliability (Cronbach's α). Moreover, value and satisfaction were found to have low linear and nonlinear correlations, indicating that they are two distinct uncorrelated constructs. This is consistent with the literature. Value-Satisfaction grids and the LeVIS index indicated relatively high effectiveness for technology and support characteristics, relatively low effectiveness for professor's characteristics, while course and learner characteristics indicated average effectiveness.
     The main contributions of this study include identifying, defining, and articulating the relationship between value and satisfaction constructs as assessment of users' implied IS effectiveness, as well as assessing the accuracy of MCDA procedures to predict value scores, thus reducing by half the survey questionnaire size.
   
       
 

 

Yair Levy, Ph.D. (levyy@nova.edu)
Associate Professor of Information Systems
Nova Southeastern University
Graduate School of Computer and Information Sciences
Copyright ©  - Yair Levy, all rights reserved worldwide.