The
combination of the computer and the Internet have created an
incredible market space. We will examine the foundation,
operation and implications of the Internet economy. Topics include
Internet technologies, online market mechanisms, interactive
customers, knowledge-based products, smart physical products
and services, pricing in the internet economy, online auctions
and e-marketplaces, digital governance, policies for the internet
economy and an outlook for the new economy. Students will participate
in an Internet shopping experience, analyze a company that focuses
on eCommerce and write a research paper.